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Last Updated: January 2023
Introduction
This policy covers Quaere’s website, QuaereInc.com and blogQuaereInc. com (the “Sites”). It should be read together with our Privacy Policy and Terms of Use and explains what cookies are and how and why they may be stored on and access from your device when you access these Sites.
Contents
What are cookies?
Cookies are text files containing a small amount of data, usually a unique string of letters and numbers. They are commonly used throughout the Internet and are stored on and accessed from your device when you visit a website (including the Sites). This allows the website to recognize your visit from those of other users of the website. You can find more information at www.allaboutcookies.org and www.youronlinechoices.eu.
How do our Sites use cookies?
The Sites use the following cookies for the following purposes:
Performance Cookies
Google Analytics
These cookies are used to collect information about how visitors use our site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site, 3rd-party audience data (such as age, gender, and interests, and the pages they visited. We use the information to compile reports of our users’ browsing patterns so that we can improve the Site. You can opt-out of Google Analytics tracking by visiting their ad settings page: https://www.google.com/settings/ads.
Bing (Microsoft)
This cookie is used to collect information about how visitors use our site. The cookie collects information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. We use the information to compile statistic reports of our users’ browsing patterns so that we can improve the Site.
DoubleClick
This cookie is used to collect information about how visitors use our site. The cookie collects information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. We use the information to compile reports of our users’ browsing patterns so that we can improve the Site. The DoubleClick cookie is used to enable features, such as remarketing for products like AdWords on the Google Display Network. For more information about this cookie, visit the Google Advertising Privacy FAQ. To manage your settings for this cookie and opt-out of this feature, visit your Google Ads Settings.
Sales and Personalization Cookies
Pardot
This cookie is used to collect information about how visitors use our Site and email communications. The cookie collects information including the number of visitors to the site, where visitors have come to the site from (including, where applicable, which email communications they clicked on) and the pages they visited. We use the information to compile statistic reports of our users’ browsing patterns so that we can improve the Site. The information from this cookie may be also combined with your personal information, if you consent, to help us know when to contact you and tailor our communications to you based on pages you have visited. See the “Combining the cookie information with other data” section below.
Google Adwords
We use a Google Adwords Remarketing tool to serve ads for Quaere products and services based on a user’s prior visit or interaction with our Sites. Google will show ads for Quaere on other non-related sites across the Internet, based on your prior visit history with Quaere’s websites. Third-party vendors, including Google, use cookies to serve ads based on your past visits to our website, but we do not store personally identifiable information unless you provide it to us directly. You can opt out of Google's use of cookies for this purpose by visiting Google's Ads Settings: https://www.google.com/settings/ads.
LeadLander
This cookie is used to collect information about how visitors use our Site and email communications. The cookie collects information including the number of visitors to the site, where visitors have come to the site from (including, where applicable, which email communications they clicked on) and the pages they visited. We use the information to compile reports of our users’ browsing patterns so that we can improve the Site. The information from this cookie may be also combined with your personal information, if you consent, to help us know when to contact you and tailor our communications to you based on pages you have visited. See the “Combining the cookie information with other data” section below.
Combining the cookie information with other data
When you enter the Site, we may also collect information, where available, about your computer for system administration purposes, such as your IP address, operating system and browser type. This information may be combined with the data we collected via the cookies above. This information is statistical data about our users’ browsing patterns and generally does not identify our users.
However, Quaere may use IP addresses to help identify you when Quaere feels, in its sole discretion, that it is necessary to enforce compliance with the terms of use of the Sites (including the privacy notices), to protect its services, website, systems, information, employees, business partners, subsidiaries, affiliates, users, customers or others, or when required by law or for law enforcement purposes.
In addition, where we have obtained your consent to use the information we collect via cookies in this manner (see below), we may:
combine the information we collect via the Pardot and Personalization cookie with your IP address and use the publically available information available from ‘Domain Name Service’ registries to determine the company associated with that IP address (if any). We may use this information to contact your company and to tailor this contact based on the pages you have viewed on our site;
if you provide us with personal information when you use the Site, for example, when you complete a form on our Site, or you have provided your email address to us via other sources and you respond to one of our emails by clicking through to our website, we may combine the data we collect via the Pardot and Performance cookie above so that we can contact you and to tailor the communications we send you;
combine information we collect via the DoubleClick Tags with information obtained from other websites that use this cookie, in order to personalize the adverts that 3rd party sites present to you.
Your consent to the use of cookies
By using this Site, you agree that we can store and access ‘Performance Cookies’ on your device. You also agree that we can store and access ‘Sales and Personalization Cookies’ on your device but only to produce statistic reports in an anonymous form of our users’ browsing patterns so that we can improve the Site.
We will only use the information gathered from ‘Sales and Personalization Cookies’ to contact you and to tailor the communications we send you if we have obtained your consent to do so. We will usually obtain this consent on the Site at the point you provide us with your personal information. [If we have provided you with a choice whether or not you wish use to use the ‘Sales and Personalization Cookies’ for this purpose and you continue to use the Site, we will assume from your use that you agree that we can store and access ‘Performance Cookies’ on your device for this purpose.]
Refusing or withdrawing your consent to the use of cookies
Consent may be withdrawn by you at any time but you will need to take specific actions to prevent cookies from being set and to ensure that all cookies from the relevant Quaere site are deleted from your computer. If you do not delete the cookies they will remain on your computer.
When you return to the Quaere Site, you may be asked again whether or not you agree to the use of Sales and Personalization Cookies to contact you and to tailor the communications we send you. You should indicate that you do not agree in order to refuse consent to such use of these Sales and Personalization Cookies.
If you object entirely to our use of cookies on our site (including the use of Performance and Sales and Personalization Cookies to help improve the Sites), you may refuse to accept cookies by altering the settings on your internet browser. For further information about how to do so, please refer to your browser ‘help’ section or see www.allaboutcookies.org. Please note that if you adjust your internet browser settings to refuse the setting of cookies, you may be unable to access or fully use certain parts or functionality of the Site.
Other tracking technologies used in relation to this Site
Some of Quaere’s web and email content may also contain small, invisible images sometimes called web bugs or web beacons. When you access the web and emails that contain web beacons, communication is made to our servers in order to request the small image. This allows Quaere to count visitors who have viewed these pages or emails. Web beacons only collect limited information which include a cookie number, time and date of the page that was viewed and a page description.
Quaere uses a click-through link in some of its email messages. These links are sent to form pages or content on Quaere’s web site(s). When a recipient clicks one of these links, they pass through a different web server before arriving at the destination page. Quaere tracks click-through statistics to assist in tracking interest in different topics. If you do not to be tracked in this way, you should not click text or graphic links in Quaere’s email messaging.
Contact us
If you have any questions or need further information about our cookie practices, please contact us at: info@QuaereInc.com
If you have any questions regarding our privacy policy, you may contact us at: info@QuaereInc.com
Quaere may revise this policy from time to time. If there is a material change to this Cookie Policy, we will post the revised policy at this location. We encourage you to periodically review this Cookie Policy to be informed of how Quaere is using cookies and similar technology